Building is cheap. Distribution is everything.

I'm Nakul — product builder based in Singapore.

I co-founded MobiChemist, a health-tech startup that got acquired by Tata 1mg. Then went deep into Web3 — led product and growth at Web3Auth, taking it from $0 to multi-million ARR. Now I'm a PM at MetaMask — the world's most-used crypto wallet.

The pattern across all of it? The product was never the hard part. Getting it in front of people was. Distribution beats building, every time.

This site is where I think out loud — about product, growth, distribution, and building things that people actually use.

Nakul MK

Recent Writing

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·4 min read

I Lost More Money in Crypto Than You Could Ever Invest — 3 Lessons

After seven years of trading crypto in Singapore, here are three hard-won lessons about market manipulation, liquidation heat maps, and why thinking like retail will always lose.

·10 min read

How LLMs Actually Work: What Happens When You Talk to ChatGPT

A no-BS breakdown of what happens inside ChatGPT when you type a message. Tokenization, embeddings, transformers, attention — explained like I'd explain it to a smart friend over coffee.

·3 min read

Why I'm Betting on Distribution Over Building

In a world where any product can be built with AI in a weekend, the real moat is getting it in front of people. Here's why I'm going all-in on distribution.